Gemma Jelicich, Marketing Manager, LES MILLS On Demand


“LES MILLS On Demand worked closely with Rococo Republic to deliver a campaign that on boarded new customers to LES MILLS workouts through On Demand. The campaign aimed to deliver the very best on-boarding experience for new customers, and position LMOD as the most supportive fitness brand and place to help navigate your fitness journey.

Rococo Republic quickly understood LMOD’s brand positioning and objectives, creating engaging content that was motivating, inspiring and tailored to the needs of our target audience – new and existing customers.

The content engaged a global audience and helped to acquired new customers and sign ups through email marketing, Facebook advertising and a dedicated campaign landing page.

The campaign achieved the largest month-on-month member growth (20%) for the Official LES MILLS On Demand Facebook Group and 123% increase in posts from Dec to Jan.”